Privacy Policy

1. INTRODUCTION AND SCOPE

Al Marwan Heavy Machinery LLC (“Al Marwan,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal data in accordance with UAE Federal Decree‑Law No. 45 of 2021 on Personal Data Protection (PDPL), EU General Data Protection Regulation (GDPR), UK General Data Protection Regulation (UK GDPR), and applicable international standards.
This Privacy Policy applies to all users of our website (https://almarwan.com), services, and related business interactions, regardless of location. By using our services, you acknowledge this Privacy Policy and consent to our data practices as described herein.

2. PERSONAL DATA COLLECTION

2.1 Categories of Data Collected
We may collect the following categories of personal data:
• Contact and Identity Information: Name, email, phone, company, job title, address.
• Technical Information: IP address, browser, device, OS, usage data.
• Business Information: Equipment preferences, rental/purchase interests.
• Communication Records: Emails, calls, form submissions.
2.2 Collection Methods
Personal data may be collected through:
• Website forms and inquiries
• Direct communications (email, phone, in-person)
• CRM and customer service systems
• Web technologies (cookies, analytics—Google Analytics)
• Third‑party business platforms (e.g., Microsoft Dynamics CRM)

3. LEGAL BASIS AND PURPOSES

3.1 Legal Basis for Processing
We process personal data on the basis of:
• Legitimate Interests: To run our business, communicate and secure our site.
• Contractual Performance: To fulfill service and transaction obligations.
• Consent: For marketing or non-essential cookies.
• Legal Compliance: To meet legal/regulatory obligations.
3.2 Purposes of Processing
We may use personal data for:
• Responding to inquiries and support
• Managing customer relationships and accounts
• Processing rentals, sales, and service requests
• Improving website and services
• Legal and regulatory compliance

4. DATA SHARING AND TRANSFERS

4.1 Data Sharing
We may share personal data with:
• Service Providers (e.g., Google Analytics, Microsoft Dynamics CRM)
• Business Partners (dealers, suppliers)
• Legal Authorities (as required by law)
• Corporate Transaction Parties (e.g., mergers, acquisitions)
4.2 International Transfers
Data may be transferred outside the UAE (e.g., to the USA) with safeguards such as Standard Contractual Clauses and encryption at rest and in transit.

5. DATA SUBJECT RIGHTS

Subject to applicable law, you may have the following rights:
• Access – Request access to your data.
• Correction – Request corrections.
• Deletion – Request data deletion where applicable.
• Restriction – Request limitation of processing.
• Objection – Object to legitimate‑interest processing or direct marketing.
• Portability – Request data export in structured format.
• Consent Withdrawal – Withdraw marketing or cookie consent.
To exercise these rights, contact us below. We will respond within one month (extendable two months for complex cases) per GDPR Article 12(3).
You may also lodge complaints with the UAE DPA, your EU supervisory authority, or the UK ICO.

6. DATA RETENTION AND SECURITY

6.1 Data Retention
We retain data only as long as necessary:
• Contact/business data: 5 years post‑interaction or as legally required.
• Technical/usage data: 2 years for analytics.
• Marketing data: Until consent is withdrawn.
• Other data: As required for legal/business purposes.
6.2 Data Security
We implement technical and organizational measures to protect your data from unauthorized access or breaches. However, no system is entirely secure.

7. COOKIES AND TRACKING TECHNOLOGIES

Our website uses various cookies:
• Essential Cookies – Required for core functionality.
• Analytics Cookies – Track usage (e.g., Google Analytics).
• Marketing Cookies – For targeted communications (with consent).
You can manage consent via our consent banner or “Manage Preferences” page. Note: disabling essential cookies may affect site functionality.

8. UPDATES TO THIS POLICY

We may update this Privacy Policy periodically. Revised versions will be published with an effective date. Continued use of our services indicates acceptance of the updated policy.

9. CONTACT INFORMATION

For privacy-related inquiries or to exercise data protection rights, contact us +(971) 56 543 3222 or hello@almarwan.com.