Al Marwan and Sinoboom Forge Dealership in Saudi Arabia

Al Marwan Machinery is proud to announce a strategic expansion: the signing of an exclusive dealership agreement with Sinoboom to operate in the Saudi Arabia market. With this move, Al Marwan becomes the authorized distributor for Sinoboom aerial work platforms across these new entry markets, adding to its existing presence in the UAE and Oman. 

Earlier this year, Sinoboom, represented by Al Marwan Machinery, was honored with the “Newcomer of the Year” Award at the Construction Machinery Middle East (CMME) Awards 2025, recognizing the brand’s successful regional entry and Al Marwan’s exceptional efforts in expanding Sinoboom’s footprint across the Middle East.

This partnership marks a milestone in Al Marwan’s growth path and opens fresh opportunities for customers across the region.

Why This Dealership Matters

1. Strategic market expansion
   Saudi Arabia is at the heart of ambitious infrastructure development and industrialization programs (e.g. Vision 2030), and by securing dealership rights in the Saudi market, Al Marwan positions itself to supply advanced vertical access solutions exactly where demand is rising.
2. Completing a regional network
   Al Marwan already serves as the authorized Sinoboom distributor in UAE and Oman. Extending that footprint to Saudi Arabia strengthens its regional network, ensures uniform service standards.
3. Meeting evolving safety & productivity demands
   The construction, maintenance, oil & gas, and utilities sectors are placing growing emphasis on safety compliance and operational efficiency. Access to high-quality Sinoboom manlifts empowers operators to work safely at height, reduce downtime, and scale operations.
4. Portfolio diversification
   For Al Marwan, which already represents brands such as Kobelco, ABI, Dynapac, Powerscreen, CIFA, and others, adding Sinoboom’s aerial work platforms (AWPs) fills a gap in its product offering complementing earthmoving, materials handling, and concrete equipment with a full suite of manlifting solutions.

Proven Success in the Regional Manlifts Segment

Appointed as Sinoboom’s official dealer in September 2024, Al Marwan achieved remarkable growth in less than a year:

• Captured 25% of the GCC market share in the manlift segment within the first eight months.
• Ranked among the Top 3 companies in overall GCC manlift sales and became the #1 supplier in the high-reach (40+ meters) category.
• Secured a landmark deal delivering 45 units of AB46RJ articulated boom lifts to a single client — one of the largest single-unit transactions ever recorded in the GCC aerial access market.
• Deployed multiple 42-meter platforms to leading regional partners, further strengthening confidence in Al Marwan’s operational readiness, service capacity, and technical excellence.

These achievements demonstrate why Sinoboom selected Al Marwan to expand its footprint into Saudi Arabia, entrusting the company to uphold its global standards of performance, reliability, and customer satisfaction.

Sinoboom Manlifts: A Leader in Man Lifting Innovation

Sinoboom, founded in 2008, has built a global reputation as a manufacturer of safe, reliable, and efficient aerial work platforms. Its product lines offer versatility across many jobsite scenarios: from compact indoor lifts to rugged outdoor boom lifts. 

During her recent visit to Al Marwan Machinery’s headquarters in Sharjah, Susan Xu, CEO of Sinoboom, reaffirmed the strength of the partnership and Sinoboom’s confidence in Al Marwan’s regional capabilities. Her visit included a strategic meeting with Al Marwan’s executive team, a tour of the company’s service facilities, and discussions on upcoming plans for Saudi Arabia market.

Below is an overview of key categories and notable models you’ll see through Al Marwan’s dealership:

Sinoboom Telescopic Boom Lifts (“Stick Booms”)

These are straight booms that extend linearly and are prized for long reach and horizontal outreach:

Key technical strengths:

• High reach: working heights can range up to ~59.9 m (197 ft) depending on model.
• Strong platform capacity: many units carry loads in the 250-500 kg class; Plus series units may carry up to ≈ 450 kg for restricted / multi-person use.
• Self-propelled operation during boom extension, improving productivity because the base need not be static.
• Oscillating axles or chassis: suitable for uneven ground, terrain adjustment, slope work.
• Advanced diagnostics and controls, e.g. integrated screen for fault/status, remote guidance, and telematics as standard or optional. 

Representative models you might promote:

• TB32EJN Plus, TB28EJ Plus — electric models with high reach and capacity.
• Sinoboom.us
• TB58RJ Plus, TB42RJ, TB39RJ Plus — diesel variants for mixed or outdoor work.
• Sinoboom.us
• Because of this breadth, Sinoboom boom lifts can address both small-scale site tasks (roof inspection, façade maintenance) and large-scale industrial / infrastructure jobs (bridge inspection, tower work, petrochemical plants).

Check full line of diesel boom lifts for sale / electric boom lifts for sale

Articulating / Knuckle Boom Lifts

These are booms with knuckle joints (articulating arms) that allow “up & over” motion. They excel in spaces with obstacles (e.g. parapets, pipes, HVAC ducting) or where a straight boom would collide.

• Available in electric, hybrid, and diesel variants.
• Working heights from ~11.6 m up to ~48.6 m, with payloads in comparable ranges (~230–455 kg).
• Because of articulation and rotation, operators can reach multiple points from a single base position without repositioning. 

Representative models include:

AB26EJ Plus, AB22EJ Plus, AB18EJ — which illustrate electric articulating options. 

AB46RJ, AB26RJ Plus — higher reach / heavier duty variants. 

These models extend the offering in the category of sinoboom boom lifts, especially where flexibility is required.

Sinoboom Scissor Lifts

Sinoboom scissor lifts are ideal for strictly vertical access efficient, simple, and cost-effective for many indoor or outdoor applications where horizontal reach is not needed.

• Sinoboom’s scissor lift range covers electric, hydraulic, and rough terrain (diesel / 4×4) variants.
• Working heights range from ~5.8 m up to ~18.2 m (or more, depending on configuration).
• Platform payloads vary (227–680 kg range) to support operators plus materials, tools, or equipment.
• Some models offer high gradeability (25%-50%) and tires suited for both paved and rough terrain. 

Typical use scenarios: indoor maintenance (factories, warehouses, airports), commercial spaces, painting, ceiling service, etc.

Vertical Mast Lifts (Vertical / Mast Booms)

Sinoboom vertical mast lifts are compact lifts designed for tight-access, indoor corridors, narrow aisles, and operations requiring very small footprints. Sinoboom’s vertical mast lifts are purely electric and ideal for light construction or service work. 

Key features:

• Zero tail swing and small turning radius perfect for standard doorways and narrow passageways.
• Working heights typically in the range of 5.8 m to ~10.3 m depending on model.
• Platform loads generally in the 200–227 kg class. 

Representative models: ML08EJ (working height ~10.3 m, ~200 kg capacity) for example. 

Other vertical mast variants include VM120E, VM160EL in US markets with specifics (e.g. VM120E = 25 ft working height, 500 lb capacity), and VM160EL with ~22 ft working height. 

These lifts are perfect for: indoor service, telecommunication towers, elevator shaft work, light maintenance tasks.

Sinoboom Spider Lifts / Track Lifts (Tracked / Crawler Lifts)

Though not always front of mind, Sinoboom also offers spider lifts, i.e. compact tracked aerial platforms that can climb stairs, negotiate uneven ground, or move in constrained terrain. 

• Working heights ~33-52 m range in Sinoboom’s spider lines.
• Platform load typically 200-250 kg.
• Rubber track movement ensures low impact, high traction, and agility over soft ground or slopes. 

Sinoboom spider lifts are valuable when regular boom or scissor units cannot access due to terrain or need to pass indoors / through gates.

Telehandlers with Aerial Attachments

Beyond pure AWPs, Sinoboom also markets telehandlers that can be outfitted with personnel platforms (forks, buckets, booms, clamps) to combine lifting and aerial work tasks. 

Typical lifting heights in these telehandler variants are ~13.6-17.6 m and lifting capacities of ~4,000-5,000 kg depending on configuration.

Such hybrid machines are especially useful in operations that require material transfer and occasional human access at height, for example, on construction sites, logistics yards, or maintenance zones.

Check the Full Line of Sinoboom Manlifts for Sale

What Customers Can Expect: Advantages with Al Marwan + Sinoboom

1. Local inventory & faster delivery: Customers in Saudi Arabia will now have access to Sinoboom models without long import delays.
2. Training & support: Al Marwan will provide operator training, technical service, preventive maintenance, parts supply, and field support, crucial for mission-critical operations.
3. Genuine Spare Parts: Al Marwan stocks original Sinoboom spare parts through our Sharjah showroom including hydraulics, control systems, and sensors, ensuring fast replacements and minimum downtime.
4. Tailored solutions: With a full product line (boom lifts, scissor lifts, vertical mast lifts), Al Marwan can advise clients on the right machine for each job, avoiding over- or under-specification.
5. Unified standards across region: projects spanning UAE, Oman, and Saudi Arabia, clients benefit from consistent service and maintenance protocols.

The new dealership agreement between Al Marwan and Sinoboom for Saudi Arabia represents more than just a sales channel extension, it reflects a vision to lead the vertical access solutions market across the Middle East. With Sinoboom’s wide range of boom lifts, scissor lifts, vertical mast lifts, and Al Marwan’s unmatched service infrastructure, the partnership will deliver elevated performance, productivity, and safety to customers in these fast-growing markets.

Explore Our Full Range of Sinoboom Aerial Platforms Now!